The Collins Wordwide Magazine – The Definition of Entertaiment

The definition of Entertaiment is anything that gives people pleasure. Whether it’s a performance of a play or a movie, or even something as simple as reading or watching TV. Ultimately, the biggest thing entertainment companies do isn’t tell stories — it’s building love. And that requires a very different mindset than traditional marketing and even tech. (From Webster’s New World College Dictionary, 4th Edition.)

This article appears in our digital issue of The Collins Wordwide Magazine. Subscribe to the magazine today.